I put my Rough cuts on my Facebook and Twitter to get a range of feedback off people in my target audience. I managed to obtain a number of detailed responses on Facebook following my questions.
Magazine Cover Responses
Reflection
My feedback was very useful as I found my audience really liked the colours they said it represented the horror genre well which I am very pleased with and the they appreciated the continuity of the colour scheme across both prints.
I got some good suggestions some I will defiantly apply these include the suggestion of adding a third article to the right of the page to tackle the dead space. Other suggestions included adding a skyline and altering the position of the barcode to look more discrete on the page.
I got some positive feedback on the shadows of the image creating a dark and scary feel and the blood splatted across the masthead was a popular feature. Another element I will look to change is making the sell lines and the descriptions stand apart a bit more so they grab the reader more, by either making the sell line bolder or bigger.
Poster Responses
Reflection
The general feel I got from this feedback and a lot of the response said this, was that the bottom text is difficult to read, I did not notice this as much because I know what it says. I will look for a new font which may mean I have to change the pied piper font as well to compensate and so it remains professional in it's continuity.
The light face contrasting the black background has drawn my audience into the products so that choice seems to have paid off. It has been said to remind them of "psycho" which I very pleased with as this means my audience thinks my product can be comparable with a professional one.
The poster has been said to be clearly identifiable as horror because of the fonts. For the poster after the feedback I feel it is the barest of the two products therefore what I will do is add my production logos which I had not made at this point but now have and possibly add a rating from a film magazine or a newspaper.
Following one of the feedbacks I received that the image on the poster in particular, the victim does not look truly scared it looks more like she is joking. And the poster looks like one of a "spoof" horror like scary movie. This prompted me to try tackle this by seeing what the poster would of looked like using different images from the photo shoot and see if it would be an improvement
Poster Image Experiment
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Reflection
I picked in my opinion the best photos following my photo shoot to fit the magazines structure.
Image 1. I don't believe this photo would improve the product at all, the expression is one that is gormless and not truly frightened, the lighting is almost with the image being too bright as well as her eye line too high up in the frame to represent the vulnerability of a victim.
Image 2. Again her eye line is too high in the frame and like 1 the badge on her clothing make the text difficult to read and is too distracting.
Image 3 is the best out of the 3 and could be used as an additional poster although she does not really looked scared but a bit depressed.
I decided to stick with the image in rough it is exaggerated but you would if you were truly terrified and a expression less victim will not have the same effect at grabbing the audience's attention I believe the expressions of the RC cut stand off the page more than the comparable.
Questionnaire Responses
Here are some of the questionnaires responses I handed out in college and at home
Reflection
From this form of gathering feedback I found that the audiences saw consistency between the prints predominately from the colour scheme. The red blood was the main attraction to the poster so using the brushes on Photoshop seems to have paid off.
From this form of research the reason for the audiences identification of the poster as a horror was because of the victims expressions so this image is effective in grabbing audiences of horrors attention. From the majority of my audiences said they felt the amount of text is sufficient however because the feedback on Facebook I am still likely to add more sell lines.
I handed out a questionnaire to my mum and to my younger sister to see if there response would differ not being in the prime target age group of the film. This response could mean that the film could be relevant to a wider audience despite being blood and murders still an interest.